Business Case Studies, Leadership Case Study, Tata Group,Ratan Tata

Code : FMB0014

Year : 2010

Industry : Manufacturing

Region : India

Teaching Note:Available

Structured Assignment : Available

Abstract: Apollo Tyres was established in 1976 when the Indian tyre industry, was highly competitive with both the domestic and international players competing for the market share; and the license raj still prevalent. However, Apollo, a family-run business, transformed itself over generations under the changing leaderships and continuous innovations, emerging as the leading player in the industry. It further strengthened its position in the market with many innovative marketing techniques. In addition, to understand and cater to the customers’ needs, the company focused on training its employees and imbibed team spirit in them by inculcating the concept of ‘WE’ rather than ‘I’.

In 2005, after attaining the leading position in the Indian tyre industry, Apollo decided to go global. However, it remains to be seen whether Apollo retains its position in the Indian market while carving a niche on the global front.